Donatella VersaceThe insight that the Versace brand went through Trimph and the tragedy, as a senior president of creative officials, as the owner of the Versace US Capri Holdings on Thursday 13 March announced. Donatella will become the main brand ambassador, while MIU MIU will be the former MIU Design and Pictures Director, Dario Vitaly, The chief creative officials were appointed, as of April 1.

“Defending the next generation of designers was important to me,” Donatella said on Thursday. Instagram. “I feel overwhelmed because Dario Vitaly will join us and enthusiastic about Versace’s vision through new eyes.” “I would like to thank the amazing design team and all the employees of the Versace, which I had the honor to work with for more than three decades,” she added.

Brand Fall 2025 presentation presentation In Milan last month, there was a seismic shift in the scene of luxury fashion, indicating the end and beginning of the Italian iconic brand. “With this group, I do not follow any rules. She said:” Only the rules of DNA Versace, “envelops the bold and rebellious brand spirit with a very personal touch. When I took its final arc, I did this in an ancient Versace jacket designed by her late brother, Gianni Versace; It was a reminder that this brand is not just a job; It is a family.

“It was the greatest honor in my life to continue the legacy of my brother Gianni,” Donateella said in a statement on Thursday. “It was the real genius, but I hope I have some of his soul and perseverance.” As for her new role as president ambassador, she said: “I will remain the most passionate supporter Versace. Versace in my DNA and always in my heart.”

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Donatella in Versace is also a certificate of flexibility and re -invention. It pushed the spotlight after the tragic murder in Gianni in 1997, turning the brand into a global force. Before his death, Donatella worked alongside her brother in many capabilities, but she has long been described by the press as Moses, in fact, she was much more.

As a close and creative council – their professional partnership was very cooperation and complementary. With her feeling of elegance and instinct to the brand photo, she had an effective role in paying the instincts of the genius of her designer brother.

Donatella brought a feature inspired by music to a name, with its help, constantly renewed itself and continued to keep pace with the times. Gianni encouraged staying young Madonna to Whitney Houston. This extended to the newly made “fashion models” mode George MichaelIn 1990, the hymn “Freedom!”

Quickly forward until 2018, Donatella organized a Gianny Operation offer now on the twentieth anniversary of his death and returned the original columns- Naomi Campbelland Cindy Crofordand Claudia Chevir And more – on the platform again. It was the moment of a complete circle not only Versace’s legacy alive, but was prosperous.

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Since the leadership was taken, Versace was cut, sculpted and made carefully in her shape. “She is a luxury woman,” she is how Donatella once summarized. “She wears an architectural wardrobe, made of beautiful pieces and fabrics. Perfection. The perfect dress is the best gift you can offer to a woman. When a woman feels beauty, confidence and strong, she wears a dress, this is the best gift you can receive. This means that I did well.”

Donatella’s success arose from its innate instincts, especially its early recognition of the strong relationship between fashion and Hollywood. Celebrities depicted in their designs during the creative process, organized some of more than others Moments of the iconic red carpet. This insight led to Jennifer LopezThe legendary print dress in the 2000 Grammys race, which is a very impressive moment, prompting to create a search for Google-a testimony on its deep impact.

It is also one that brings it back to the runway in a design similar to its group in the Spring of 2020; When Lopez closed the show in the aforementioned dress, she received the moment of identification standing and immediately went again.

As you adopt celebrity culture, Donatella also slows comprehensiveness, making Versace a symbol of self -expression that goes beyond clothes. It is an audio about using fashion as a way to challenge stereotypes and celebrate individualism. Versace remains relevant in a world that is constantly evolving, as it appears in its ability to move in the digital age and rid the leading cooperation that prompted the brand to the twenty -first century.

Today, Donatella is the most fashion designer for social media around the world 12 million followers in Instagram (And count), which includes everyone from Night people x and Miley Cyrus to Elon John and Sher. In fact, Versace was one of the most collected brands at Milan Fashion Week last month, where the comments section saw that users paint comparisons between the past and the present Versace while praising the impact of Donatella on fashion.

like Fashion works She stated: “The concern of social media fans about Versace’s creative future emphasized the emotional attachment that people have on the brand’s history, which proves that the heritage of fashion plays a major role in its current cultural influence.” Adding: “[They] She responded to iconic houses symbols that are essential in the brand DNA, such as Medusa’s head in Versace and aesthetic syndrome for previous groups, focusing on the strength of nostalgia and the importance of maintaining a strong visual identity. “

A long time earlier, she also injected a new young woman’s talent into the brand, and employed Jonathan Anderson and Anthony Vakarilo Before they took the covenant in Louis and St. Laurent, respectively. In 2009, she took advantage of Christopher Kane To restart against Versace. Before that, she became a guide to Ken (who was then in his last year in the Central St. Martins in London) when I heard from a journalist that he wanted a small network of the metal network to complete a dress for his exam.

Since graduating from Versace to the launch of his brand bearing her name, Kane said that her influence was more deep than she gave me. And he told Sydney Morning Herald In 2023. “Donatella was the one who challenged society’s perception of how women wearing and feel.

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Preserving the unique identity of Versace will require planning and careful implementation under VITALE leadership. “I am really honored to join Versace as the head of creative officials and to be part of this special and strong house created by Gianni and Donatella,” Vitaly also stated across Instagram. “Versace owns a unique heritage that spanned decades and has a fashion history.”

Vitaly continued: “I want to express my sincere thanks to Donatella for her confidence in me and her hard dedication to Versace’s growth and global impact through my vision, experience and dedication.”

With Donatella, the fashion world is calculated with the future creative direction of Versace under new supervision. Its fixed commitment to the heritage of the brand cannot be denied, and it will continue to prove that it is invaluable to move in this new chapter, even if it is a lesser position.