The closing credits in 2021 ended in the time of death, the latest movie in the 007 series, with a familiar message: “James Bond will return.”

But over the past few years, fans have not been sure.

A year after the final release of Daniel Craig’s movie, Amazon bought the mother company “MGM”. Since then, a very little happened.

This finally changed on Thursday, When Amazon announced a new deal This will witness the long -term bond producers Barbara Brocoli and Michael G Wilson back, and Jeff Bezos bears full creative control.

In the decisive years, it was widely reported that there was tension between Amazon, who wanted from the concept to return to their investments, Wilson and Bocoli, whose higher priority remained in the brand protection of bonds.

The news of the deal was met with a mixed reaction from the fans 007.

“I am in two minds,” says David Zaritsky, the creator of the fans of the Bond experience on YouTube and Instagram.

“The nostalgia of my mind feels a little sadness. Carbps and Wilson were the guardian throughout these years, so it seems that a little royal blood in the lineage was cut.

“However, no one liked not to be active. There was a lot of lack of activity about James Bond’s privilege for many years, and I know that Amazon as a company will not be patient with no activity.

“So I am very optimistic, and I dare to say even a little, because they will do something with the privilege that will be interesting.”

Other privileges that have greatly expanded some clues about what we can expect from the Amazon era coming from Bond.

Langlot Narayan, James Bond historian, journalist and film director, I told BBC Radio 5 Live A good comparison is George Lucas that sells Lukasvilm to Disney in 2012, allowing the company to control the Star War brand.

“They went out and made a trilogy, and whether or not you like it, it was made somewhat quickly,” he noticed. “There was no three -year waiting between films.”

However, despite the explosion in productivity, there is a feeling that both Marvel and Star Wars have emptied their cross products.

Narayan says he believes that the stars war has become “in excess of need” since the explosion in productivity.

“The Star Wars TV series has been very hit and Miss – Andor, The Mandalorian is fine, I haven’t seen the skeleton crew … but there are very different creative sounds that happen there,” he said. “So this is anxiety, you need the correct creative people to run the show.”

Likewise, the Marvel Film Universe is based on films by launching a series of Disney TV programs.

It can be said that the subsequent decrease in the popularity of Marvel owes a lot of fans, which was not helped by the huge number of threads that they had to keep up with.

Either way, Marvel and Star Wars, highlights the risk of brand expansion, which can cause long -term damage to short -term financial gains.

Fans hope that any extensions are better than the Double of the Gallery of 2023: the road to a million, hosted by Brian Cox from the caliphate, which was badly received.

James Bond’s privilege, especially the subject of the actor who will take over from Craig, is so magic for the audience that it is the axis of a new show that he currently plays in Cirencester, and called a role to die for.

“There are many people who grew up with her, and James Bond was part of their culture throughout their lives,” says Derek Bond, who is called the show, says.

“With the passage of time, the ability to re -invent that character and may change with the Times, was the secret of his longevity.

“But I wonder if we are now in a position in which the times have changed a lot, and that James Bond now feels as if he belongs to a different era, and he really needs a radical thing to keep him related today.”

Certainly, one of the areas that the company will now consider in creative control is the possibility of the character of the origin of the personality, in a context similar to the famous and beloved films that received its own transverse films.

CRLA, an extension of 101 Dalmatians Villain, and Wonka, was from Charlie and the Chocolate Factory, both of which are very successful in itself in itself in the past five years, with Emma Stone and Timothy Chalmet, respectively, which brings characters and worlds of a fully new audience.

It is not difficult to imagine the popularity of a movie or a similar display based on the bad bonds like Jaws, Oddjob, Blofeld, Goldfinger, or May Day – all big brands in themselves.

“I mean, why didn’t anyone make Munibini?!” Derek Bond laughs. “There is a great series that I made about and its journey.

“Also, I would like to know how it ended in this role in this role. The bad guys are in particular, it is a very rich world, and it is easy to imagine the wonders of it, as you have a kind of cross for every personality passed by James Bond in a corridor.”

But Zaritsky notes: “I think Amazon will stop doing so, to some extent, as they suffer from crosses around the Mi6 Janitor who sleeps in the corner. To be major characters.”

Not everyone is a fan of the idea. “Perhaps this is the worst thing that happens for this privilege,” Tweet Griffin Schiller from Speak After the Amazon Declaration.

“James Bond was more than your normal privilege. He had a category, Pretj, was independent films made as films … now? It will be dry. It’s really the end.”

Broccoli was considered a sign of the brand throughout its term; A safe husband from the hands who protect the traditions of the original personality.

This may not necessarily be compatible with Amazon, which was looking to buy a brand instead of a movie concession, in an attempt to increase profit to the maximum.

“This tends to be a slightly larger generation, and there is a full generation of people who have not experienced James Bond movie, and now I wonder if they will do,” says Bond.

During her mandate, Brukley made efforts to continue to attract young fans in other ways, such as choosing famous young artists such as Billie Eilish to sing songs.

You can see the re -placement of the brand that Amazon is trying to take the privilege in a direction that appeals to a younger audience as well as an American market, which is more culturally cooler on the bond brand than the UK.

“I think it’s very bad news for the privilege, and the British movie as a whole,” the film journalist Hana Strong Radio said 4 pm After the Amazon Declaration.

“It is the ownership of the leading British films, and I believe that the control that belongs to an American company is not the least that has not shown much commitment to the great cinema, probably a worrying sign.”

However, Amazon will realize that Bond achieves a large amount of money as it is currently – and that changing the primary product itself in a way that attracts the American public will be a great danger.

“When I bought Amazon MGM, Barbara Brocoli was very explicit about the fact that she was finding it difficult to reach a central land with Amazon. I think the middle land included a lot of money.”

The biggest decision to replace Craig remains in the leadership role.

Brukley previously said that James Bond could be any race, but it will remain a male. This guarantee has no longer existing now. She has given control, although her approach was widely considered that Amazon is unlikely to shake the boat too much.

How long can we see the first new Bond product? Zaritsky suggests that Amazon will not wait, although the first thing that is launched may not be a movie.

He says: “This may be with goods, or in the form of a fan awareness,” he says. “Whatever it is, I think we might see something very fast.”