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“This will make a great TV, I will say that.” These were the last words that Donald Trump spoke to the media that was somewhat shocked by the Oval Office on Friday, after it was filmed with Volodimir Zellinsky in Ukraine.

It was a moment. For Trump, everything is about how things look on Trump TV, where he imagines himself as an amazing and amazing star. When he plays the role of the honorable and good president – a situation seemed to be still at the beginning of this press conference – he loves to preserve things, as he might put them, very elegant and very elegant. Everything is “beautiful”; Every world leader, hero or evil, is a “great man” who has a “very good relationship.”

When he decides that it is time to play the cruel man, although he can immediately turn into different equipment: boorish, brutality, inevitable. This version of Trump may greatly harm his country’s position in the world. It may be Russian propaganda. However, regardless, he is still a master in monitoring his message. On the other side of the “beautiful ocean” of Trump on Friday night, the angry confrontation is in White House All people wanted to talk about it.

The taxi driver said he did not know how the war began in Ukraine, but she was following the evening drama LBC. He told me: “Zelenskyy needs to accept the ceasefire, and this is what Trump says.” “But Zelinski does not want to do so.” I am surprised by the way this man was listening to an offer that nausea was analyzed by all kinds of critics, it was Trump’s message that was really intersecting.

Over the past week, we saw two completely different aspects of Trump’s communication style. Perhaps it was ridiculed last year because of his suggestion that his deviation outside the subject is actually a wonderful practice he calls “weave”But to watch the American president speaking alongside British Prime Minister Kiir Starmer at the White House was watching a man who dominated fully. The press conference contained all the distinctive features of the Trump’s communication style when it is not angry: compliments, banterMystery, simplicity, originality, evasion, and denial.

“Did you say that?” Trump He answered when asked whether he was still believed that Zelinski was a “dictator”, as he wrote on social media last week. “I don’t believe that I said that. The next question.” Trump gave a smile with knowledge while journalists gathered at the Oval Office, they allowed a kind of vibration of collective laughter.

This was a cunning classic Trump: For his loyal followers, his denial was likely to be a sign of this line separately, but he was happy to play against the media and the British Prime Minister. For those who were anxious about Trump’s words, this was reassurance (albeit very transient) and that may not really mean that.

The UK’s reform leader Nigel Faraj recently reminded us that “you should always take Trump seriously, but not necessarily take him literally.” It may be right, but there is a problem: How can one know when we are He should Take the president literally? It is impossible to really know, and this is the beauty of this technique: Trump leaves things very open to the interpretation, changes his words a lot, and offers many compliments along with his insults, so that he manages the preservation of reasonable denial, and maintains its options open.

Not only Trump is very effective in presenting his message; He is also his team. Take journalist Caroline Levit. The 27-year-old girl-the youngest person to get this job-has an impressive leadership in the briefing room and does not take any prisoners at all. Last week, it was placed in “fishing dogs in the media” for being a “obsessed” who will be the new president of the so -called Doug Circle. From magical lawyers to the former cabinet members at Fox -NeS, Trump surrounds Telegenic Telegenic Telegenic.

He also has endurance. At the press conference on Thursday, Vice President JD Vance bend to Starmer. “He answered 1,009 questions in the first 30 days,” Say it can be heard Proudly, quoting from A report issued by the National Journal It was found that Trump had answered seven times many questions like Baiden in the same period.

Trump is “flooding the area” and at the present time no one in America seems to be able to stop it. If the Democrats have an alternative to what the president and his young man shows, Vans, then they really need to start connecting him – quickly. Mockery and reprimand will not cut it. Trump TV is the real world now.

jemima.kelly@ft.com