• Rachel Liverman, co -founder and CEO of $ 13 million in the Glowbar face series, He says that there is a difficult lesson that most entrepreneurs do not even learn in the trenches. However, she took a cushioned moment and turned it into a huge job opportunity.

Well -studied Work strategy It may seem necessary for success – but in many cases, entrepreneurs may increase, because the future has its own mind. This is at least, what Rachel Leverrman, CEO and co -founder of the facial chain of $ 13 million RadiateExperienced.

“You can get a plan, but the universe laughs,” says Leverman. luckAdding that the crowned founders do not tell you.

Glowbar may be one of the most popular facial chains in America, with 18 locations across the eastern coast, and five new stores will bear this year. Between 2023 and 2024, the membership grew 100 %, and the Glowbar studio has doubled. Over the past six years, the face chain has provided more than half a million Sla, one of the fastest growing facial studios in the United States in 2023, Glowbar received $ 10 million of funding from the AS, along with $ 3 million that were collected earlier in family and family investments.

But the way to success is often rugged – and project owners are better. Leverrman started working in 2019, and shortly after donating collection and deceiving Glowbar in Tribesa, Web Covid-19.

“The epidemic was wild … I had a work plan, I had all the documents, and I got all my investors. I had this entire plan, then: Coronavirus Virus,” says Leverrman. ” “It was the first beautiful business test.”

Due to the epidemic delegations in New York, Leverrman was forced to close the Glowbar doors for more than six months, as the employees in the store until the state’s bases allowed the continuation of operations. It had to start it Gofundment To ensure the care of all its employees.

However, Levermerman found a way to convert lemon to lemon juice – and the epidemic came out stronger.

Finding the success of business when the universe laughs

Many people were protecting their wealth during the uncertainty of the epidemic, which led to 2.1 trillion dollars Savings From March 2020 to August 2021. Instead, Leverrman saw it as an opportunity to get rid. With the completion of only one store – the Tripika website, which was later closed – and another is still under development, saw an opportunity to expand prematurely.

“It was definitely a test, and I was very lucky because I was young enough for that storm,” says Leverman, adding that she soon noticed that the angel was lowering the rental prices because they struggled to fill the facades of empty stores during the epidemic.

“So I improved that time in real estate and probably signed four or five lease decades during 2020 and 2021 – and I got amazing deals. It is one of the reasons that make us a site on the fifth avenue and the sixteenth street, because it was Covid deals.”

Leverrman’s bold decision to expand during the unconfirmed times its fruits: Fifth Avenue is now the Glowbar headquarters. “Today, I will not be able to bear it,” she added.

When the chips are broken or do not start the work, Leverrman has one recommendation for project owners: dependent on others. They may have an answer to your problem. But at least, they will provide support.

“It is a simple thing, a businessman, when you understand it, it will open a lot: seeking help,” says Leverman. “Do not feel that you need to pretend to know everything or discover everything. Just is really at risk … If the founder, businessman or CEO knew everything, they will not need to employ a team.”

This story was originally shown on Fortune.com

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2025-03-23 09:00:00