Shopify is saying the quiet part out loud: AI will replace new hiring—other CEOs just won’t admit it


Welcome to an eye on artificial intelligence! I am Sharon Goldman, Amnesty International correspondent in Fortune. I am excited to participate that I will take his head on Thursday. Do not hesitate to communicate and allow me to know what your opinion is! In today’s edition: MUSK’s DOGE is used for Amnesty International to intrude on federal workers … a Dead EXEC denies that the company has artificially strengthened the standard Llama 4 degrees … Europe reveals a plan to become “the continent of Amnesty International” with the simplest rules, more infrastructure …Google Amnesty International is used to re -create Oz magician For Las Vegas SPHERE
on monday, Shopify CEO Tobias dolls Common to x An internal note sent to more than 8,000 employees. The memo, which mostly focused on the Shopify employees’ demand to use artificial intelligence effectively and often, became viral and stopped a gunfire due to one hot sentence: “Before you ask for more resources and resources, the difference must explain why they cannot get what they want to do using artificial intelligence.”
You may not think that the models and tools of artificial intelligence today will replace the job functions of knowledge in an unlimited way, or lead to collective demobilization operations in the short term to the average. Perhaps you see the Introduction of Obstetrics simply as an intelligent and reliable assistant that you always want. But I believe that Shopify says the calm part loudly: We are heading to the era of Amnesty International, where the new human employment will soon be asked to prove its value between a sea of digital staff. There is no doubt about my mind that artificial intelligence has already started replacing the new employment in knowledge industries – but most executives will not recognize this publicly.
I am concerned about this silence – a lot. I am concerned that the executives, by maintaining calm, are not counting their employees, and the public, when it quickly rotates in the spear. I am concerned that workers do not use artificial intelligence tools enough, in the right ways, to understand how to change their roles, management and companies. I am annoyed that our society is not yet ready to support the consequences of these changes with correct communication, decline, and yes, support for financial and mental health.
The employees are not stupid. They know artificial intelligence coming.
However, I also know that workers are not stupid. We have all seen Duj Elon Musk on thousands of federal workers as efficiency, with a clarification that the United States government wants to use artificial intelligence to increase productivity and reduce the size of the federal workforce. Most of us are not so arrogant that we cannot see that even if the AI tool is not able to do everything we do and make mistakes, the company may still decide that it is doing enough to get rid of the need for this junior team member.
After all, executive presidents, members of the Board of Directors, investors and shareholders – are exposed to growth and revenue. In particular in the technology industry, executives may soon have a few options, but to offer an amazing and artificial intelligence machine.
Yesterday, I spoke to Micha Kauffman, Fiverer CEO, an online market for independent services with about 1,000 employees. He said that he issued his internal notes as a function to wake up to employees, and asking them to enhance efficiency through artificial intelligence rather than expecting a new employment and an expanded team. “It is not logical to use more people before we learn how to do more with what we have,” Kaufman said in his message, although his language is just less than Shopify, it was the same: “It is logical to employ more people before we learn how to do more with what we have.” “Heck, it’s coming to my work as well. This is an invitation to wake up.”
Radical honesty
Kaufman said that the idea of the message was “accumulating for a long time.” He had talked about artificial intelligence the day before and met many CEOs. “There was a feeling that this became consensus,” he said. “I think there will be a wave of workers’ demobilization in technology, as well as expecting better performance and better out of the current team members.”
He said that he felt the need to present a “radical” explicit “to his employees, which he said means calling the truth of what is” because you care about people – not because you do not care, or because you want to manipulate people. You want to wake them up. “
I am not sure of the extent of the employees who are facing an inexplicable economy about “frankly radical” in Lutke and Kauffman. But as a daily user of ChatGPT and other artificial intelligence tools, I appreciate the fact that some executives tell them as they are. Chatgpt and ILK have been a personal changing for big games like the first laptop, Search Google, Twitter, and the appearance of pieces and paste combined. It is difficult to describe the extent of its unit to everything from simple searches, deep search to summaries, editing and ideas comments. This newsletter was widely written, for example, thanks to back and forth, I had a chatgpt to modify my initial address; Set my initial efforts quickly to summarize the current news stories; It behaves like thesauus on steroids. He revealed the report that highlighted in observing artificial intelligence numbers instead of searching for a needle in a straw pile using Google Search. But this type of regular use and experimentation has also made it clear that at the beginning of how these tools affect the human resources of the company.
accident PEW research study In October 2024, it was found that 55 % of American workers have been informed that they rarely used or not used from AI such as Chatgpt, Gemini or Copilot in their jobs, and an additional 29 % indicated that they had never heard of these tools. Perhaps this number has already changed in the past six months – and some of these workers may be in jobs where the II obstetrics are not useful.
However, on behalf of knowledge workers there, I am here to say that the future workplace will be more complicated than artificial intelligence “coexisting” with humans instead of replacing them, as CEO Carl Ishinbach. He told me newly. Certainly, artificial intelligence may coexist with some human knowledge workers. But companies certainly will not need much of us as they are currently doing. We all need to talk more about what is happening after that.
However, here are the rest of the news of artificial intelligence.
Sharon Goldman
Sharon.goldman@fortune.com
Sharongoldman
This story was originally shown on Fortune.com
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2025-04-10 15:05:00