Justin Baldoni Mentions Hailey Bieber In Blake Lively Astroturfing Plan

Justin Baldoni He appears to be using a social media post Hailey Bieber As an example in the astute marketing plan vs And it ends with us com. costar Blake Lively.

According to the exchange of texts reviewed in a legal complaint it obtained Us Weekly On Saturday, December 21, Baldoni sent a screenshot of Series X revealing Hailey Bieber’s “history of bullying women,” according to the text, writing: “This is what we need.”

Lively’s lawsuit claims that “Baldoni’s plan went far beyond standard crisis PR,” saying that was the case. Melissa Nathana crisis communications specialist at The Agency Group, suggested “a practice known as ‘disguised marketing’,” which he defined as “the practice of posting opinions or comments online, in the media, etc. that appear to come from private individuals.” public but they actually come from a particular company or political group.

Earlier this year, Lively was the subject of a social media firestorm surrounding the promotion of her film And ends with us, When it was reported that she clashed with Baldoni on set.

Related to: Blake Lively claims Justin Baldoni texted her about ruining her reputation

Blake Lively claims It Ends With Us star and director Justin Baldoni launched a “social manipulation” campaign to damage her reputation. News broke on Saturday, December 21, that Lively, 37, has filed a lawsuit against Baldoni, 40, for sexual harassment. According to the New York Times, the lawsuit — which was filed on Friday, December 20 — […]

“There were two camps in the movie — Team Blake and Team Justin,” a source said He said exclusively we The film was produced in August. “This creative struggle set the tone for the negative experience behind the scenes and made them not talk anymore.”

Lively also received criticism for the way she answered questions about the film’s themes of domestic violence. Additionally, her behavior in interviews that resurfaced from years prior has also been called into question. Amid the backlash, Lively took part Domestic violence resources On social media, before that Leave social media completely.

Lively’s December complaint states that “millions of people (including many reporters and influencers) who viewed these planted stories, social media posts, and other online content” were “unwitting consumers of a public relations, marketing, and “The cunning, digital revenge campaign” allegedly organized by Baldoni against Hayya.

“This is precisely the goal of the disingenuous marketing campaign,” the lawsuit stated. “To secretly fan the fire and continue to fuel conversations, blur the line between original content and manufactured content, and create widespread public takedowns.”

Related to: Breaking down Blake Lively’s accusations against Justin Baldoni

Months after a reported feud between costars Blake Lively and Justin Baldoni, a lawsuit has been filed against him for sexual harassment. In the lawsuit, which was filed on Friday, December 20, and obtained by Us Weekly after it was published by TMZ and The New York Times, Lively accused Baldoni of launching a campaign […]

Lively’s complaint also cited a scenario planning document from Baldoni’s team at TAG that mentioned exploring “planting stories about the weaponization of feminism and how people in [Lively’s] Circle, like Taylor Swift, are accused of using these “bullying” tactics to get what they want.

Lively A Sexual harassment lawsuit against Baldoni on Friday, December 20, alleging that his behavior on set caused her “severe emotional distress.” The lawsuit alleges that a meeting was held during production in January 2024 to address Lively’s claims of a “hostile work environment” on set. The meeting was attended by a large number of people, including Baldoni and Reynolds.

According to the lawsuit, Lively’s demands for the meeting included “no more nude videos or photos of women being shown to Blake, no more mention of Baldoni’s ‘past addiction to pornography,’ no more discussions about sexual conquests by Blake and others, and no more mention of The genitals of the cast and crew, no further inquiries about Blake’s weight, and no further mention of Blake’s deceased father.

Baldoni’s attorney, Brian Friedman, addressed Lively’s “completely false, obscene and intentionally indecent” allegations in a statement to weAlleging that Lively filed the lawsuit to “repair her negative reputation” and “reframe the narrative” regarding the film’s production.

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It seems Justin Baldoni has nothing but positive things to say about his It Ends with Us star Blake Lively, as reports of an on-set rift continue to spread online. The drama officially hits theaters in August 2024, and Baldoni, who directs and stars opposite Lively, has heaped praise on his on-screen partner. “Blake […]

He further alleged that the actress made “multiple demands and threats” during the shoot, including “threatening not to show up for the shoot, threatening not to promote the film, which will ultimately lead to its demise during its release, if her demands are not met.”

In a statement to New York Times In December, Lively said, “I hope my legal action will help draw the curtain on these evil retaliatory tactics to harm people who speak out about misconduct, and help protect others who may be targeted.”

The actress also denied publishing negative information about Baldoni. we I’ve reached out to Lively’s rep for comment.