Listening laboratory, a Supported by Sequoia The startup company that uses artificial intelligence to conduct thousands of audio interviews simultaneously for customer research announced on Wednesday that it raised a total of 27 million dollars.

The seed and chain tours led both Brian Breyer from Sequoia, which was an initial investor in the customer experience platform Qualtrics. The company says customers, including MicrosoftCanva and Chubies already uses the listening platform to create questions, find participants, and play interviews using sound and videos via population composition and geographical areas within hours. LLMS then converts customer stories into reports, distinguishing rollers and PowerPoint offers for customers.

For the co -founders, Florian Joingerman, the German national champion in the programming of the competitive computer, the Alfred and the Forest, a Swedish businessman who founded his brother Sound Claude, a struggle to discover what their customers want, ignited the original idea of ​​laboratories. The duo, who met Harvard, launched an early application to generate images called Befake who exploded in 2023, and got more than 20,000 downloads in one day.

“We were basically desperate to understand how to make customers wander,” said Wahlforss. “After that, we had a diver feast that if we could use LLMS to speak with each of our customers and then summarize what they all think about about it and really understand what we should change in the product?” The primary preliminary model has proven that it is so strong that the duo that was sold immediately surrounded and doubled in listening laboratories.

Meanwhile, Sequoia’s Schreier was looking for a start -up company that pursues a $ 40 billion market research industry, which over decades had been led by expensive consulting companies – an opportunity “dealt with” when working with Qualtrics, a software platform used to manage customer and employee experiences.

“Most companies are very limited in seeking to be obsessed with customers,” he said. “You can put analyzes on your web sites and run a concentration group perhaps once a year through the market research company, but it is expensive. It takes a long time. The comments ring is delayed, and it is not perfect.” Listen to LABS, was following a giant market, “only begging for Amnesty International’s approach.”

LABS listens to a variety of artificial intelligence models on its platform, allowing the company to keep pace with the sector Constantly advanced models Joingerman said the capabilities and capabilities. Models can be well adjusted to ensure that they ask customers to the right questions about a product, service or brand, and they can also work with a variety of languages. When listening is doing customer research Canva fee design platformFor example, artificial intelligence managed to speak with customers in dozens of different languages, while the results can be quickly translated into English.

Juengermann indicated that Like Labs was not possible in the early days of ChatGPT. He said: “The first version of ChatGPT was not able to obtain a coherent structure in the way the questions were asked, and it was not able to follow the instructions.” One of the most important things is to make sure that artificial intelligence has a deep understanding of the context of work before asking any questions-but even GPT-4, it was not possible.

It is not surprising that you use its own product starting to find out what customers want. “We are testing things all the time, whether our ads or our website are,” said Wahlforss. The founders found that their perfect customer was not actually product managers, as they believed, but people in marketing. He said: “He was able to listen to meet 50 product managers and 50 marketers, and he was able to tell us about the reason.”

With the latest OpenAi models that now go beyond Wahlforss’s own capabilities as an interview, and the analysis of Amnesty International Data has improved significantly, Lister Labs is working on a preliminary model for its next big progress: artificial intelligence agent who can work in a proactive way.

He said: “He can reach hypotheses, test them, go to the market, meet and continue learning, as well as picking what you think about working and managing research in a proactive manner.” “I think it will not change not only our business, but every business.”

Lister Labs has a 10 team, but the founders say they are now ready to grow strongly- In San Francisco. “There is an Amnesty International revolution that occurs, and it is happening in San Francisco, so we knew that we needed to be here.”

This story was originally shown on Fortune.com

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2025-04-23 12:00:00