Some of the highest Amazon sellers recently got an unexpected shock After increasing its prices to compensate for the added costs of President Trump’s introductory war: the retail giant over the Internet has been punished.

But this week, many of these sellers told themselves luck Which – which Amazon It appears to be the opposite of itself – and it is now allowed to raise prices, without a penalty, up to 25 %.

“Something happened,” said the CEO of a trademark for home furnishings that sell $ 50 million to $ 100 million of goods annually on the Amazon. “[W]E got almost all purchase boxes. “

These sanctions included Amazon buttons to remove buttons “in addition to the cart” or “buy now” on the pages of commercial products, which most Amazon shoppers use to perform purchases. Among the Amazon sellers, this is known as “the loss of the purchase box” or “suppression of the purchase box”, and it can distinguish a product – and thus a seller if this element is among the main revenue drivers.

Historically, Amazon’s reasons for the suppression of the purchase fund from protecting customers from price broadcasts ranged to trying to pressure sellers or brands to reduce their price on Amazon to match prices on the website of the merchant or the shopping site in the competitor’s retail seller. This last strategy is a central disagreement point in the continuous anti -monopoly issue affiliated with the Federal Trade Committee against Amazon.

But according to the sellers they spoke withluckLast week, the relevant penalties were imposed even when the price of the growing seller on Amazon was the same on his website and any competing sites, and when the seller owns the brand of the product. The Amazon gave the sellers any reason for his punishment, but many assumed that this was because they raised prices in a relatively large amount.

They complained about those affected that the punishment was unfair because, without raising the prices significantly, they were standing on a major financial blow. With the punishment, their actions were similarly injured.

In the case of Furnishing Home, his company suddenly lost purchase fund On a wide range of products after about 20 % raised on average in the wake of a new tariff by 145 % on many Chinese imports. This came despite the fact that the company is the brand owner of the products it sells on Amazon.

But from Monday, the purchase fund for most of these elements, even with the same high prices of about 20 %, said the CEO, like others who were interviewed on the site, said not to reveal his identity for fear of revenge against Amazon. The CEO said that Amazon did not give this company any reason to lift a penalty.

Two other Amazon sellers told their purchase boxes last week luck On Monday and Tuesday that Amazon no longer suppresses its lists despite the price increase of up to 25 %. They suggested, and the other CEO of the brand, that Amazon may have spoiled a response to luckThe original reports on the case last week. But it is not clear whether this is the case.

Amazon spokeswoman Jessica Martin did not provide clarity about the apparent face, but rather referred this reporter To the five -year -old Amazon Blog This explains how the company determines the elements that receive the purchase box. It is not clear whether the purchase boxes have been returned to all Amazon brand owners who recently raised prices or some only.

The sanctions were lifted for a week and a half after the CEO of Amazon and Jassy took the impact of the high definitions in China on Sellers Amazon.In an interview on CNBCHe said he believed that the Amazon sellers would try to “pass this cost” to customers and that he would understand whether they had done so.

The situation is difficult for Amazon. Allowing the sellers to raise prices as they see that the suitability can allow some free major devices, with the risk of shoppers who direct their anger in Amazon due to the increase in radical prices.

But for sellers who manufacture their products in China, or import the main materials from there, prices in prices are often the most urgent and legal solution to fast import costs.

Some Chinese suppliers offered us to help the Amazon sellers to evade a lot of increased cost of tariffs, but using illegal methods, like luck I mentioned. Others are placed to evade the “Transshipping” tariff-their goods mainly charge from China to countries of a lower nature, where they will be refunded and incorrectly described as coming from a country other than China. Other merchants are still considering a step known as “the Great Transformation”, which still is the source of some of the main materials or parts of China, but then change enough enough on the goods in another low -conflict country until the last nation becomes the country of origin of goods.

It is a liquid mode for brands and merchants, and it now appears, at least for some, increasing prices on the Amazon on the table.

This story was originally shown on Fortune.com

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2025-04-23 14:58:00