European Union gets serious as bloc seeks independence from U.S. tech such as Uber, Apple and Mastercard


With President Donald Trump more unexpected than ever and the talisman links reach their lowest levels, calls are increasing to Europe to declare independence from American technology.
From Microsoft to Meta and Apple to Uber and cloud computing to artificial intelligence, most of the daily technology that Europeans use is American.
The risks it brought was discussed hot before Trump returned to power, but Europe is now serious-pushed for European companies in public contracts and support European publications from well-known American services.
While Europe faces Trump’s tariff, threatening to impose taxes on American technology unless the two sides control a comprehensive trade war, there is an increasing sense of urgency.
The sovereignty of technology was an introduction and a medium for weeks: the European Syndicate revealed its strategy to compete in the global artificial intelligence race and talks about its competence’s payment system.
“We have to build our own capabilities when it comes to technologies,” said the head of the European Union Technology, Hanna Verkonin, specifying three important sectors: artificial intelligence, quantity and semi -conductors.
One of the main concerns is that if the relations are worse, Washington will be able to convey the American digital hegemony against Europe – as the Trump administration was already aimed at the bases of technology in the mass.
This gives a new power to the demands of industry, experts and legislators in the European Union to Europe to enhance its infrastructure and reduce dependence on a small group of American companies.
“Dependence exclusively on non -European technologies exposes us to strategic and economic risks,” said European Union.
“European purchase”
Data draws a blatant picture.
About two -thirds of the cloud market in Europe in the hands of the United States, Titans Amazon, Microsoft and Google, while the share of European cloud service providers was steady, as it decreased to 13 percent in 2022.
Twenty-three percent of total technology imports in the mass in 2023 came from the United States, and the second to China only-in all space and pharmaceutical technology to smartphones and chips.
Although the idea of a platform for European social media to compete with a Facebook or X is given a short honorable, officials believe that in the decisive artificial intelligence field, the race has not ended.
To strengthen European artificial intelligence companies, the European Union called for “European preference for sectors and critical technologies” in public purchases.
“European purchase incentives,” said Benjamin Revkolvchi, CEO of the French cloud.
“We need to get what we need for our main industries and critical industries to be able to make our purposes,” Alison James, who tops European government relations with the IPC.
There are calls for more independence from US financial technology as well, as European Central Bank President Christine Lagarde has scraped for a “European offer” for his American rival (MasterCard, PayPal) and Chinese payment systems (Alipay).
Upon adherence to the call, the European Union capitals discussed the creation of a “truly European payment system”.
Opinionships in the industry also realize that building technology requires a tremendous investment, at a moment when the European Union flows money in defense.
In an initiative called Eurostack, digital policy experts said that the creation of an ecosystem for European technology with classes, including artificial intelligence, will cost 300 billion euros (340 billion dollars) by 2035.
The progress room in the American Commercial Group puts it much higher, with more than five trillion euros.
Different values
US Vice President JD Vance took the goal of organizing technology in condemning the social and economic model in Europe – accused of stifling innovation and unrelenting American companies, many of whom are compatible with the Trump administration.
But for many, the rules based on mass values are another reason to fight for technology independence.
After the repeated violations by the United States Big Tech, the European Union has created major laws regulating the world of the Internet, including the DVA and the Digital Services Law (DSA).
To a large extent of delirium from the US digital giants, the European Union in 2018 presented strict rules for protecting European users’ data, and last year he entered the widest guarantees of the world on artificial intelligence.
In practice, supporters say DMA encourages users to discover European platforms – for example, giving users an option for the browser, instead of virtual Apple or Google.
Bruce Lucon from the Norwegian web browser Vivalde said that there is a “significant and enjoyable increase in downloads in Europe”, thanks to DMA.
Lawson insists that it is not related to being hostile to the United States.
“It comes to weaning ourselves on relying on infrastructure that has very different values about data protection,” Lwson said.
He said that he indicates the rules in Europe that “there is no necessity in the United States,” he told users simply, “They prefer to process their data by a European company.”
This story was originally shown on Fortune.com
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2025-04-16 13:27:00