The European Union is ready to publish its strongest commercial measures and may impose fees on American digital companies if negotiations with Donald Trump fail to end its definition war against Europe.

European Commission President Ursula von der Layen told the Financial Times that the European Union will search for a “completely balanced” agreement with Washington during the 90 -day Trump stopping period in the application of an additional tariff.

However, the chairman of the committee warned that it is ready to expand the via Atlantic trade war in services if these talks fail, which may include a tax on digital advertising revenues that would strike technology groups such as Meta, Google and Facebook.

“We are developing retaliatory measures,” said von der Lynn, explaining that this may include the first use of the arc control tool in the mass with the ability to reach service exports. “There is a wide range of counter -measures … in the event of irreversibility for negotiations.”

She said that this could include the customs tariff for the services of services between the United States and the European Union, stressing that accurate measures depend on the results of the talks with Washington. “For example, you can put a tax on advertising revenue for digital services.”

The scale will be a tariff applied across the unified market. This differs from digital sales taxes, which are imposed individually by member states.

Von der Lain, head of the European Union’s executive, said that Trump’s trade war caused a “full turning point in global trade.” “It is a turning point with the United States without any question,” she said, adding: “We will never return to the current situation.”

“There are no winners in this, only the losers,” I continued, referring to turmoil in stock and bond markets. “Today we see the cost of chaos … the costs of uncertainty we face today will be heavy.”

Quoting the need to negotiate with Washington, the committee stopped on Thursday to its planned retaliation against the American steel tariff and aluminum, which was imposed last month. The measures had reached about 21 billion euros of American imports, including poultry, orange juice and yachts.

Von der Lain, who supervises commercial policy on behalf of the 27 European Union member states, said that the committee had previously tried to negotiate with the United States but was said to wait until Trump’s announcement on April 2, which imposed a 20 percent “metaphor” tariff on the European Union.

A zero tariff deal has been publicly offered to zero on industrial goods, but it has little traction in Washington, where officials complain of alleged commercial barriers without fire in the European Union such as VAT and product standards.

Von der Layen said it is open to discuss the alignment of standards in the European Union and the United States, but she said it is likely to achieve limited results.

“I think it is useful to look at the place where we can align our standards and standards to facilitate business. So I am open to that,” she said. “But we should not raise expectations too much because … there are often different criteria because there are differences in the way of life and culture.”

Reconsidering the European Union regulations “unjustified” has been excluded regarding digital content and market strength, which Trump officials see an effective tax on large American technology companies. Also, the European Union will not negotiate the value -added tax, which it said is equivalent to the American sales tax: “This is not in negotiation packages because these are our sovereign decisions.”

If negotiations fail, the European Union will automatically revitalize retaliatory measures planned in response to American definitions on steel and aluminum.

In addition, von der Lynn said that more anti -Trump’s definitions can target the surplus of the United States with the European Union. The US President only calculates goods in his commercial numbers, with the exception of the American services that have been exported to the rest of the world.

“Companies that provide services make good work in this [EU] market. The vast majority of services, 80 percent of services come from the United States. So again, we want a negotiating solution that is the best for us, we are all. “

In addition to targeting the service trade, Von Der Leyen said that Brussels is also studying moves such as imposing a possible tax on metal scrap exports to the United States, where the European Union supply requires a great demand for US steel factories.

Moving to the impact of a possible global trade war, von der Lin said that the European Union will not tolerate “Chinese goods that reach the US tariff that has been re -directed to Europe, adding that Brussels” will take guarantees “if a new monitoring mechanism is discovered an increase in Chinese imports.

Von der Lain said that she made this point explained to Chinese Prime Minister Lee Qiang in a call this week, and that he answered that “this danger is not because it will motivate consumption in China.”

Regardless of the results of negotiations with the United States, Trump’s policies have radically reshaped global trade relations, von der Lyn said, and reported talks between the European Union and the authorities including Malaysia, Thailand, the Philippines, Indonesia and the United Arab Emirates.

“[There is] Von der Lin said:

Both the United States and the European Union agree that the rules of the World Trade Organization have failed to ensure a flat stadium as China supports some of its production in manufacturing, which immerses global markets.

The trade war has now motivated discussions on “thinking about how to modernize, reform and stabilize the World Trade Organization.”

She said: “But the focus must be on modernization and reform, so it cannot maintain what we have today because there are many difficulties.” “I mean, never a good crisis.”