Beijing – Chinese video platform Perfect On Thursday, it announced that it was planning later this year to open the first full entertainment park in China based on personalities from its own shows.

The next “Ishi Land” is scheduled to open in Yangzhou, Jiangsu Province, more than two hours of Shanghai with a high -speed train. The company said that the entertainment park will include seven types of attractions – including overwhelming theater, interactive films and experiences that use virtual reality – to a large extent on characters from IQiyi films and TV drama.

It is the latest company that bets that local consumers will spend more on experiments, despite lukewarm retail sales.

LEGOLAND opens her The first resort of China In Shanghai this summer, while Warner Bruce Discovery announced last month that it opens the “Harry Potter Studio Tour” in 2027 in the same city. Chinese Games Company Pop Mart “Pop Land” was opened under the title in Beijing in late 2023, which became more popular in the commercial area of ​​the city, according to Dining Classification.

The planned theme park from IQiyi relies on the company’s last success with the VR attractions.

The company has developed a technology that combines VR headphones and mobile platforms – giving visitors the impression that they are walking, riding boats or sitting in a flight car. This means that a garden -like experience can be Compressed Small like a square length of 57 feet only.

Since the opening of the first VR experience for IQiyi in Shanghai two years ago, the company has worked with business partners to open more than 40 sites in at least 20 Chinese cities. One experience from VR has gained based on “strange tales from the Tang Dynasty: to the West” more than 100,000 visitors in its first year of the opening, according to the company.

VR, games and artificial intelligence from the emergence of “distributed” entertainment gardens that are more compact, interactive and able to repeat the content more quickly, Hang Zhang, IQIII, in a Chinese statement translated by CNBC.

He said that some of the virtual reality experiences will be first released on the land of IQiyi before launching it elsewhere.

IQiyi shares closed approximately 3 % in trading in the United States on Thursday and rose 14 % for this year so far.

China’s theme park’s revenues in China will exceed 480 billion yuan ($ 67 billion) this year, with more than 500 million visitors, according to the data that the International Gardens Association and Tourist Attraction shared. The data showed that this will increase significantly from 30.39 billion yuan registered through 86 major recreational gardens in China on the mainland in 2023, after the end of the Covid-19 epidemic controls.

The association said that the gardens are increasingly using a mixture of virtual reality to involve guests, while using artificial intelligence tools to manage crowds. He added that the gardens also combine global intellectual property privileges with local novels in China.

The association announced on Wednesday that Disney Parks International will talk about it Asia this summer exhibition in Shanghai.

DisneyThat opened Disneyland in Shanghai in 2016, mentioned a An increase of 28 % on an annual basis in international gardens and expertise Operating income in the quarter ending on December 28, unlike a 5 % decrease in the United States

PomThe Universal Beijing Studios opened in 2021, he said Higher revenues In its international gardens, I meet the low guests in its American gardens in the fourth quarter.

Tourism was a rare bright point in the dull consumer market in China. The consumer price index, which is an indicator of domestic demand, increased by only 0.2 % in the past year, while the tourism component increased by solutions 3.5 %.

China’s plan to enhance consumption this year It is specially called for the development of the experience of the experience. I previously worked with the local tourism board to produce a TV The drama has been set in a far part of ChinaDraw visitors.

However, competition in the content is still fierce. IQiyi recorded a decrease of 8 % in 2024 to 29.23 billion yuan, reflecting an increase of 10 % in the previous year.

Entertainment park projects can also face delay.

Legoland was in the province of Sichuan in western China It is originally scheduled to be opened by 2023. When CNBC contacted the Merlin Entertainment operator about the project, the company only confirmed the opening of the summer Legond in Shanghai this summer.

Disclosure: KNBC is the owner of the CNBC.

Clarification: This story has been updated to reflect the correct title of IQiyi drama, “strange tales from the Tang Dynasty: to the West.” A previous version was based on the introduction of introduction, which was inaccurate.