Pokémon president believes that the series can last for at least 50 years if it continues to innovate.

The video game was first launched on Nintendo’s Game Boy in 1996, and the video game expanded to movies, television and playing games to become one of the highest media concession in the world.

Recently, the game -based trading card in the middle of its world has seen an increase in its popularity – but it also brought caravans and fraud to the hobby.

CEO Tsunkazo Ishhaara, who has been responsible for the company since 1998, spoke to BBC News before his annual update on the secret of its success, addressing challenges, and the future of the series.

Pokémon Day is an annual display of upcoming versions, promotions and events.

Fans hope to get news about the upcoming Nintendo Switch pokémon legends: ZA, and information about the common trading card game.

Mr. Ishihara was not giving up this event, but he says the long -term goal is to “enrich the real world and the virtual world.”

An example of this Pokémon Go app – a successful mobile phone application that works with GPS for a device to place monsters in the real world -.

“This is what I think is the biggest power in Pokemon, and it is important for us to reach this kind of ideas,” he says.

“Thus I think about what we want to achieve after that.”

One of the most important topics among Pokémon fans in the long term today is the second place.

Attracting the attention of the collected cards game the attention of the sellers who buy new packages in the hope of landing in rare and valuable cards.

YouTube Logan Paul has converted many people into the potential profits of the hobby when he paid $ 5.3 million (3.9 million pounds) The most expensive Pokemon Card ever.

Games companies have always faced a problem in the used market, and Mr. Ishihara says it “prevents the sale of new products.”

“When the colonized hand market becomes more valuable due to scarcity, this is a problem because our business is affected.”

Fans suggested that Pokémon can produce a larger volume of items that are difficult to find or limited, but Ishihara says it cannot do much to control the resale market.

He says: “These elements are seen as valuable because they are rare or are seen as ancient – and not our place to say that they are not.”

Regarding the subject of fake products, the Mr. Ishihara is more direct, and he says that the company’s legal difference has fought “accurately” against cloned and fake animals from the beginning.

He – she He recently won a long legal battle Against the Chinese company behind the Copycat mobile phone application.

Earlier this year, she joined Nintendo to prosecute Palworld makers – a multi -player survival game online described as “Pokemon with Weapons”.

He claims that the patents that violated the developer, which I denied.

Pokémon continued bringing new fans to the privilege by expanding anime, paper games, movies and games along with their video games titles.

Mr. Ishhara says that the fans are now “extending several generations” and believes that “the biggest reason behind their success is the fact that Pokemon has become a tool for communication.”

At the end of last week, about 13,000 Pokemon fans went to the European Championship for the Excel Center in London.

It shows the point of Mr. Ishihara that people have found their way to the chain through various means.

Justin fans, 25, and Marina, 28, who attended this event in TEAM ROCICE fashion, told BBC that they entered Pokemon by watching the mobile TV program as children.

“I loved all the designs, all the different characters,” says Justin.

“They were really really cute.”

Marina says that personal events have become an opportunity for her to meet her colleagues from fans.

“I always wanted to go to the agreements and these types of events.

“So the ability to be here, communicate and make friendships were the blessing of such a blessing,” she says.

Pokemon company is unusual because it is a private company.

Other known Japanese brands, such as Nintendo and Hello Kitty Maker SanrioIt is publicly traded and responsible for the shareholders.

Mr. Ishihara believes that this allows his company to keep focusing on one thing on one thing.

“Pokemon is the only thing we do in Pokemon,” he says.

“So, whatever the profit that we make from Pokemon, it is re -invest in Pokemon.”

He adds that this means that the company does not have to have questions about expanding or creating new shareholders.

You will answer: “We will go to a bust when Pokemon is no longer common.”

“I don’t think they will love it.”

At the end of 2023, the hero has long bended ash Ketchum and his best friend Pikachu from the Pokémon series.

The series continued without the beloved duo, but one of the most difficult questions “is asking by Mr. Ishihara what it is now.

“Although the TV camera may not follow them, Ash’s journey and his partner Picaco are next to him.”

With a concession to celebrate the thirtieth anniversary of its founding next year, rumors have already begun to spin about the special plans for this occasion.

Reuse or release of the original Game Boy games on the height of many fans.

Mr. Ishihara does not have much to say at the present time, but he wants to keep focusing on “linking real and virtual worlds.”

“If we continue to focus on our mission, it is possible that Pokemon will continue until the fifty or one hundred anniversary.”

“But if we become satisfied and we go with the flow, then this is when Pokemon descends.”

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