During a quarter of an annualProfit callOn March 4, goal She mentioned that net quarterly sales decreased by 3.1 %, while in February, when only the first three days were included in the quarter, CEO Brian Cornell stated that there was a “decrease in sales”, without being specific.

Then all the targeted executives led them, but he led Sendlong of “Peter Cutton” on the call, with Easter mentioningFive timesSpecifically, the company expected before the holiday.

“We had standard sales [for] “The day of Valentine’s Day, this promises good on Easter. So we encourage that and look forward to Easter,” said Rick Gomez, the chief trading official in Target during the call.

However, what may not preach goodness is that March 3 (which included the ashes on Wednesday, the beginning of the great fasting) represents the beginning of boycotting the national goal, which passes on Easter. It is led by the black clerics, the protest highlights the target, after years ofresearcherEthnic justice and social justice,RolledIts diversity program, property rights, and inclusion (Dei) in January. The protest had the goal of scoring 100,000 consumers to participate; More than 150,000 participated when this story was published.

TARGET retail trading requested to comment on the protest and how it could affect Easter sales. In the email response, Emily Bessc, TARGET Supreme Crisis Communications Director, responded only, as she put it, “Make sure we have nothing new to participate in this time.”

There was a lotBeardandTeethAbout whether the “economic boycott” is one day on February 28 against many companies. butGoalAs the organizers refer to the protest, it can be packaged Wallop.

Besides more than 40 days and the huge number of participants, there is an issue of Easter. If the goal is shouting on fast sales at the same time, then the legions of Christians pledge not to shop there even after Easter, then the question arises: Does the goal put all its eggs in the wrong basket?

“An insult to the highest level”:It was started by Jamal Harrison Bryant, the great priest of the new missionary baptism church for birth outside Atlanta, to protest aWebsiteWhere the participants are encouraged to sign.

“This is quick to hold,” says the site. “Fasting for justice. Fasting for a future in which companies do not bow to pressure on the expense of marginalized societies.”

The site estimates that black consumers spend $ 12 million per day in the target.

“American society has been respected of African origin after the pro -consumption,” Bryant He said luck. “In order for the company to turn its back on us is an insult at the highest level.”

Kevin Brixopro, a brand strategy that consults with retailers and brands for more than 25 years, often described as “multicultural” campaigns that the influence of black priests was evident during the epidemic, when they urged employees to abandon their hesitation and return themGet the Corona virus disease Rheumatic.

“When the black priests went up and said:” they got the shot, “Buckingro told Brocknbrough.

Consultation with JC Penney in multicultural campaigns in the past, and the retail seller has paid special attention to Easter.

He said: “Many multi -cultural families were very religious, and part of going to the church appeared in your new clothes on Easter.”

Brockenbrough said that black consumers have a more approximate target of the goal of other retailers, due to the company’s pre -commitment onlyEthnic justiceBut also for shops that have more than the largest competitor. Wal Mart.

“Wall Mart is in small rural areas; the goal in urban areas. The goal is the place where blacks are.” “So, the goal of getting away from Di really feels like a slap in the face.”

With 100 is the average, the targetOverdexesPersons in urban areas in 110, or 38 % of shoppers, according to a numerator; Wal MartUnderDexesWith urban shoppers, in 94, or 32 % of shoppers. Walmart has white shoppers than the target – 65 % compared to 62 % in Walmart – but both have the same percentage of what the “black or African or African American” rugs: 14 %.

Rabbit hole:Diane Miranz Binusa, a doctoral lecturer at the College of Professional Studies at New York City University, was doubtful about Easter optimism in Target.

“Many Easter will be great” is thinking about wishing. ” “Like, if they say this at enough times, it will be correct.”

While Penaloza believes that the target has made a mistake in Dei, and that it negatively affects the company, it believes that many of those who stopped shopping took the decision independently of organized provinces.

She said, “Do I think Dei’s retreat has hurt them greatly? 100 % at all.” “Do I think that is because of the boycott? No, the boycott does not help, but it really says,” Yes, not much. “

This report wrote Andrew Adam Newman Be It was originally published by Retail drink.

This story was originally shown on Fortune.com

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2025-03-21 16:09:00