After publishing nearly 200 video clips, gathered hundreds of thousands of followers and gathered millions of views, Carla Lalli stops YouTube. STIMBACK is its new focus.

Music is the author of the cooking and creative food content book, and it converts its concentration into STIMBAD, a subscription platform that allows creators to charge user subscriptions to reach their content. Music CNBC told her that she had reached this decision after she got more in one year of using Subsack, approximately $ 200,000 in revenue, compared to posting YouTube videos since 2021.

Music is the exact type of the content creator that STIMBAC tries to seduce its platform as the future of Tiktok in the United States remains in a state of forgetfulness.

San Francisco -based PresCack launched a tool for the newsletter for recharged readers with monthly fees to read their content. The statute allows creators to contact their followers directly without the need for that Mobility in the algorithm forms This control when displaying its content, as in Tiktok, Google YouTube and other social platforms. The company told CNBC that Presscon has raised about 100 million dollars, the last of which is to evaluate the post -money for more than 650 million dollars.

This year, PRESENTACK expanded its focus beyond newsletters, and on Thursday, Declare Creators can now post video content directly through the Substack app and invest these videos.

“There will be a world of people who focus more on the videos,” said Stemsak, co -founder of CNBC. “This is a huge world that started to start hacking.”

STIMBAD started this batch after the social media scene was thrown into the flow of the effective ban of Tiktok in January, which caused China’s famous service to a few hours. Tiktok has also been removed from Apple and Google app stores for about a month.

Tiktok’s disruption occurred in January as a result of a law signed by former President Joe Biden to compel the Chinese ownership application or prohibited it effectively in the United States on his first day in office, President Donald Trump, one of the CEO, signed the extension of Tiktok’s ability to work in the United States, but this is this It ends on April 5.

Days after Tiktok went to a non -contact mode Fund 20 million dollars To the creators to its platform.

“If Tiktok is banned for political reasons, it is not related to the work you did, but it really affects your life,” McKenzi said. “The only guard and certainty against that is if you do not put your audience in the hands of another volatile system that does not care about what is happening for your livelihoods.”

McKenzie says they are following creators on competing social media platforms to start sharing their video content on Substack.

“The first creators, the people towards the mobile devices, there is a lot of new possibility, waiting for them to be opened as soon as this model is met in the right place,” McKenzi said.

Indeed, Prestack has more than 4 million paid subscriptions with more than 50,000 creators who earn money on the platform, the company said. PRESENTACK says 82 % of the 250 best creators born in revenue have already integrated the sound or video into their content, which reflects the increasing focus on the content of multimedia.

Before video ads, Stemback allowed creators to post videos on the app to notes, which is the front feeding format for the platform. But the feature did not allow creators to publish the video content behind Paywalls’s Paywalls.

The creative update enables the video content behind the Paywall wall and provides data on the impact of the estimated revenue. They are also allowed to track the scenes and new subscribers.

Push by Stembad to the video is a Christian development of creators like Music, who were losing money from YouTube videos.

Music said that every video clip costs 3500 dollars to produce it despite filming at home. If you post four monthly videos on YouTube, you will get about $ 4,000. She said music loses about $ 10,000 a month.

The music said: “It is really frustrated to work in a loss.”

Even with trademark deals, an agreement where brands pay creative to spread the content that enhances their products, the profits were hardly sufficient to recover YouTube publishing costs, Music said.

More than half of the Creative economy of $ 290 billion comes from direct value to mouse. This includes ticket sales, training courses, broadcasts, and paid membership, according to to survey Patriion was conducted by an alternative competitor.

By turning into Substack, Music said she is now focusing on writing another book, and publishing recipes behind the platform wall and spraying in videos from time to time.

“I have a lot to take advantage of the focus on a group smaller than people more than ever to throw things and see what would have been committed to billions of potential audience members,” said Music. “It is more sustainable.”

He watches: Our main issue for Tiktok is that it is banned in the United States: Mitchell Green’s Lead Edge Capital