In the fall, the search engine that works for Amnesty International Beginning started to offer a shopping assistant And the exit experience that hopes to shrink time for users between discovering a new product in its service and buying it.

The company is now working with a technical start -up company based in Seattle called Baqzam. AI to help make it easier on any online brand, large or small, to start selling goods directly through shopping results in Perplexity.

In an exclusive interview with luckDmitry Shevilinko, chief business official in Al -Hirah, said that more than 150 e -commerce dealers expressed their interest in selling goods through the search platform of artificial intelligence since the company began to launch its shopping tools in November.

But in order to expand the confused shopping experience for thousands of retailers and brands online or more, it needs a technology partner that can easily help the company to communicate with them all through one integration that provides users with a good experience to come out while taking over the online retailers still control the customer data and the same treatment.

“It allows us to focus on building the best user experience and not having to delve into harmful herbs on commercial exit.”

For many years, some of the largest internet companies for consumers – from Google to Instagram to Pinterest to twitter– Try to turn the attention of users into direct goods sales, with a little success. Some, including Google and Pinterest, ended up giving up their attempts. But recently, interest in the idea of ​​enabling Internet users to buy products wherever they discover – even if it is not on the e -commerce site like Amazon Or the website for retailers-it is equipped with the help of a specific application to share the linking video, which also sells billions of dollars in goods annually on behalf of retail and brands for e-commerce, large and small.

“People want immediate gratification,” said Kumar Centa, CEO of Fillly.ai, who helps the background technique takes these experiences anywhere. “Tiktok brought this type of mentality; they just want to buy it and do not care about passing 15 click to do so.”

Shevelenko from Perplexity refused to provide details about the popularity of the company’s new shopping features, unlike the statement that shopping related to shopping has increased by five times since the launch of November. He added that starting the search for the search from artificial intelligence is still working through the best ways for the product’s recommendations without stopping its users.

And he told luck“And if you are hitting them on his head,” buy this, buy this, “may rub some users in a wrong way.”

The confusion does not take a set of sales made through the search results, so retailers who sell through firm integration will receive all the revenues of each purchase. Shefflenko has started plans to adhere to this long -term approach.

“It is important for users to trust our intentions,” she said. “Something is a broader problem with a lot of consumable internet services is that people have just lost confidence in the results of the results

Although Shevelenko did not directly call the main Google competitor in Proplexity, his boss definitely has.

“The original transactions are the best way to continue the advends revenues”, CEO of Perplexity Aravind Srinivas said on X this weekReferring to the choice of Perplexity to integrate the purchases directly into its search engine for Google’s practice of search results auction sponsored by retailers who want to attract shoppers. But he warned, “It will take some time to get the right and make it smooth.”

The Google competitor is likely to help him get there.

This story was originally shown on Fortune.com

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2025-03-27 14:00:00