A group of cosmetic companies, including the industry leader L’oréal, hopes that the European Union will exclude the American cosmetic goods when it puts a wide tariff next month.

L’oréal, the Paris-based company that has trademarks such as Lancome, Maybelline and Cera Ve, has a large presence in the United States-Blod North America with an amount of 11.8 billion euros last year.

However, the new definitions can hinder the trade related to beauty significantly as the region has a large hand. In France alone, beauty imports from the United States reach 500 million dollarsWhile exports valued at about 2.5 billion euros, according to the industry number mentioned by Reuters.

Nicholas Heronimus, CEO of L’oréal, said, ” the Financial times. He added that he urged the officials who met in Brussels last week to consider the trade balance before subjecting entire categories to the next tariff.

Join Hieronimus from L’oréal 15 of other CEOs of beauty who warned the European Union that its anti -tariff measures can harm their operations.

“I ask the only one for the people I met [in Brussels] It is the saying: Look at the balance of trade and do not put the red flag in a category where we lose more than win. “

When US President Donald Trump said he would impose a 25 % tariff on steel and aluminum, the European Union published a list of 99 pages of Revenge definitions On American goods earlier in March. This includes shampoo, perfumes and subsequent games sunscreen and more.

Beauty and personal care products contribute 180 billion euros to the GDP of the mass and employ 2 million people, according to Oxford Economic Article. Germany and France are the largest in the region cosmetics Markets – it is home to piermsorf and Lukwal, respectively.

Beauty comes at a cost

Two -thirds of the Hamburg headquarters American business It comes from cosmetics made outside the United States, primarily in Mexico. The company is traveling through customs tariffs It can mean While continuing to serve the prosperous American market, including increasing stocks and long -distance hiking prices.

The US market was especially attractive to cosmetics amid luxurious slowdown. The country has emerged as Luminous spot With consumer spending.

Europe is a heavy weight in cosmetics itself. However, small and medium -sized American companies benefit from export to the region because of Low import tariff On personal care goods.

Any level of definitions under Trump’s management must stress the global supply chain for the cosmetic industry. Create production from scratch for some of the most specialized raw materials used to make cosmetics is difficult and costly.

When it was just a case of a tariff, Heronimus was not very interested because many of her cosmetics are made inside the country.

However, it makes its perfumes From Europe.

If the European Union does not relieve its definitions on US cosmetics, it will be closer to “shooting on our feet.” foot.

He added: “We will raise prices in the United States, if necessary, which will harm consumers in the United States and Canada and will also harm our share in the market … so we leave outside it, and enjoy what we bring to the economy, and we do not start a fire that is not needed.”

The customs duties will receive April 13, but the European Union is still Seam viewing views One of the companies affected by measures.

Actors in L’Oreal, Pierzdorf, and the European Union are no longer immediately luckComment requests.

This story was originally shown on Fortune.com

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2025-03-24 13:58:00